Article Marketing Basics

Article Marketing Basics For Page Rank (1)

Posted by Dave The Seo Fool on June 25, 2009

Article marketing is a strategy of getting more exposure and one way back links to your website. In theory, its simply witting an article related to your website and posting it on public article directories (like ezinearticles.com) . Your hope is that other people like your article republish it on their website. You should have links back to your website included in the article so you will get back links from the other website which in turn will increase your page rank. Another likely outcome is more page view to your website since readers of the article will likely click on one of your links. I recommend posting the article to your blog also. Content on your website is very important. Dont worry about duplicate content because it really only matters when the duplicate content is on your site. I just say don’t post an article in two categories on your blog, that is duplicate content and your site rank may get penalized.

Now moving on I want to get into the technical side of this. When submitting your article to directories, you will need to pass strict grammar and content guidelines. Your article will get reviewed and may or may not be published. The size of the article should be 300 + words. I can’t emphasize enough that your article should not be stuffed with links back to your website, this just looks like spam and it won’t be approved by the editor. A maximum of two self serving links is the general limit for article directories. I recommend not writing articles on topics you don’t know much about. People are searching for informative or interesting content that they have not seen before. If you are writing high quality articles that are actually useful and informative to readers then article marketing will work wonders for you because lots of people will want to re-publish your articles.

Before you sit down and start writing, I think it’s important to take a look at several example articles to get a better idea of what is expected. Some directories you can look through are:

articleteller.com
goarticles.com
articlecircle.com
articlesbase.com

Article writers and those that repost them on their website form a circular SEO relationship. The writer gets back links from the reposter’s website while the reposter gets SEO benefits from having good content on their website. This truly is a free but powerful SEO strategy that should not be overlooked.