Posted by Dave The Seo Fool on May 1, 2009 | No Comments
By Alex Cadens
Article marketing is often accused of not having the ability to help you scale up your business, and such accusations usually come from those that prefer PPC or other “fast track” ways to drive traffic to their webistes or blogs.
I have often read or heard people say that with article marketing you cannot expect the same rate of growth in your business as you would with a good PPC marketing campaign, and up to some point they may be right.
However, you have to consider that when you set out to start a PPC campaign with the goal of scaling up your business you certainly could hit big and make a lot of money, and I mean thousands of dollar in just a few days, but you will surely be spending another few thousand dollars in PPC costs to achieve that, which always leave the possibility of your campaign ending up being more expensive that what you earned in commissions.
Make no mistake, the folks that manage to make $50,000 per month in commissions using PPC, quite often spend over $30,000 to $40,000 in order to do that, so yes, that way to go can be profitable but you definitely need an appetite for risk and some serious cash to spare.
I do not discard PPC advertising because there is no denying the potential it has to deliver quick results, I just have a preference for article marketing which will certainly be a slower way to make things happen, but it also has three distinctive advantages over PPC:
1. It is completely free, so your campaigns will cost you only some of your time.
2. The results you will get will be lasting results, because all the content you publish will remain there forever driving traffic to your websites.
3. You will build permanent one way links to your websites thus boosting your page rank and your chances of sucking natural traffic directly from the search engines.
The only thing you need in order to make article marketing a massive marketing weapon and make a lot of money with it, is to multiply your articles for as many directories you can. In other words, you should submit your articles not only to 2 or 3 article directories, but to 100 or 200 of them.
If you do so, and you write 30 articles per month, you would get around 6,000 new links every month pointing to your site and a truckload of visitors instead of a handful of them. More visitors mean more sales, more leads and ultimately more money.
By now you must be thinking “200 directories? No way, that would take forever” and certainly you would have to be insane to submit an article to 200 directories manually, as you could be spending about 10 hours of your time only with the submission of one article to 200 article directories.
If you really want to make serious money with article marketing, you have to include an article submission software in your toolbox, and not just any article submission software, but one with the ability to do everything automatically. Watch the video at this site, so you get a clear idea of what I mean by “everything automatically”.
Article Source: http://EzineArticles.com/?expert=Alex_Cadens
http://EzineArticles.com/?How-to-Make-Serious-Money-With-Article-Marketing&id=2179662
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